How to Make Money Blogging (From Start to Finish)

Back in 2015, I bought a mom blog. It cost me around $6,000, but it was probably one
of the easiest ways I’ve made money blogging. The formula went something like this: Buy a blog. Spend around 8 hours to
better monetize the site. Forget that I own the blog for around two years. Invest around 90 more hours to get
more revenue generating traffic. Take it to a mid-four figure per month site. Neglect the site, yet again, and let it
drop to a low four-figure per month site. And then sell it for a profit to
a random person who emails me.  This story of making around $1,000/hour semi-
passively is a story of laziness, disinterest and Luck rather than success. And if I was going to start a blog again
with the goal of making money from it – Like a business – I would follow
a simple 5-step monetization process. Now, before we can get to that monetization process,
we need to talk about how to make money blogging. And there are a handful of ways. You can put ads on your site. Do affiliate marketing. Sell your own products, like an online course. Get sponsorships. And sell your site. And while many people advise just going
with one or two monetization methods, I actually think you can go with all five. And this will help you to a) increase your
income, and b) diversify your income. Both of these things will help to increase
the value of your site should you reach Stage 5 of the process. Now, before we begin, I highly recommend
starting to build an email list from day one. Reason being, email lists are a huge asset
to bloggers because they help you to build An audience, communicate with them on
your own terms, and to sell to them at scale. You can get started with a free account
on Mailchimp or ConvertKit. Then, you can add opt-in forms on your
blog’s homepage, in your blog sidebar Or even within your blog posts
to passively get subscribers. Alright, so let’s move on to
the 5-stage monetization process. And it’s all about the order in which things are done.

The first stage of monetization that I think
bloggers should use is affiliate marketing. Affiliate marketing is when you
promote another company’s product. And when someone clicks one of your
affiliate links and makes a purchase, You’re paid a percentage of the sale
called an affiliate commission. So essentially, your blog is acting as
a bridge between consumer and merchant. Now, the reason why I recommend starting with
affiliate marketing over the other monetization Methods is because it’s probably the easiest
method to make a consistent monthly income When you’re just starting out. And I want to emphasize the word ”consistent” 
here because you need consistent income month Over month, year over year if you
want to have a nice exit at stage 5. Now, getting a consistent income through
affiliate marketing will really boil down to If you’re getting consistent traffic to pages
that organically recommend products. And both of these things can be solved with SEO or
search engine optimization, which is the practice Of optimizing web pages to get free organic
traffic from search engines like Google. Now, to get started, you’ll need to do keyword
research to find so-called ”affiliate keywords,” Which are just topics where it’s easy
to organically recommend products. So these will be your typical ”best of” posts,
product reviews, and comparisons. And these affiliate keywords are easy
to find with a keyword research tool Like Ahrefs’ Keywords Explorer. So, assuming we have a camping blog, I’ll
start by searching for a couple of keywords Related to my niche and run the search. Next, I’ll go to the matching terms report
and all I’ll do here is set a couple of filters. First, I’ll set an Include filter to search for
keywords that include words like ”best,” ”vs” or ”review.” And this is going to narrow our list
down to mainly affiliate keywords. And because we want to find keywords where
we have a good chance of actually ranking in A reasonable amount of time, I’m going to
set a keyword difficulty filter with a maximum Value of 10, which should show
us easier to rank for topics. Hit the Show results button and we now see
some great keywords to go after like this one, This one and this one. All topics where it’d be easy to
organically recommend products. Write up some great content on these topics for
your blog, get some good quality backlinks to These pages, and you should be well on your
way to higher Google rankings, more traffic, And more affiliate commissions.

Then just rinse and repeat until you’re
getting consistent traffic from Google And commissions from affiliate merchants. We have a full SEO course for
beginners that’ll teach you how To do this step-by-step so I highly
recommend watching that course. The next stage is to join high-paying ad
networks and display their ads on your site. You might have heard of Google Adsense. This is Google’s advertising platform which
lets publishers display ads on their site and Make money from them. All you have to do is paste a snippet of code into
your web pages and when someone visits your site, They’ll see ads from Google’s inventory. This all sounds great, but Google only gives
51 – 68% of revenue to publishers which kind Of sucks. So from my experience, other ad platforms like
Adthrive, Mediavine, and Ezoic pay out more, But they usually have additional requirements
to qualify as a publisher – traffic being the main one. For example, Adthrive requires that your Google
Analytics be installed and have a minimum of 100,000 monthly pageviews with the majority
of traffic coming from these countries. Mediavine wants to see 50,000 sessions in
the previous 30 days per Google Analytics, See that you have an account in good standing
with Google Adsense, and they want you to write Long-form engaging content. Now, Ezoic used to have a minimum
requirement of 10,000 monthly visits. But that’s been removed so you can actually start
advertising with them right away until you reach The thresholds from other advertising platforms. Now, you might think that adding ads to your
site will decrease your affiliate commissions Because they’re annoying and
they’ll cause people to click away. Well, according to tests done by Dom Wells,
display ads do not reduce affiliate commissions. Now, because his tests were done only on
a small sample of websites, it’s worth running Your own tests and letting the data lead you. Now, because you’ll be making money from
ads, you want to get more traffic even if it Won’t convert into affiliate commissions. So one new thing that I highly recommend
doing is to create more informational content To your blog at this stage. And informational content is simply content
that answers questions that people might have In your niche. For example, ”how to use hiking poles” would be
an informational topic while ”best hiking poles”

Would be your typical affiliate content. You can find these topics just
like we did for affiliate keywords. Search for topics related to your
niche in Keywords Explorer. Go to the Matching terms report. And this time, let’s hit the Questions
tab to see informational keyword ideas. Add a Keyword difficulty filter like we did last
time, and you’ll see some great topics that are Easy to rank for, have search demand, and would
be interesting to the audience you’re building. Basically, you just need to keep rinsing and
repeating this process and you should be able To build up to a small but ”tough to ignore”
income from affiliate sales and ads alone. Not to mention, your email subscriber list
should be getting bigger each month. Alright, the next stage is to
actually sell your own products. Now, because your email list and organic traffic
should have reached a pretty impressive stage By now, you should be able to leverage
them to make more money from your blog. So instead of relying 100% on affiliate marketing
where you promote other people’s products, you Can whitelabel your own physical
products and go direct to consumer. You can also make a push to sell digital
products to your email list like eBooks And online courses. Basically, you’re removing yourself
from being the middleman. Not only will these help to increase your overall
revenue, but they’ll also act as a hedge against Losses in organic traffic, overreliance on a single
monetization method, changes in affiliate policies, Or whatever unexpected things
that may come your way. Alright, next up is to consider
selling sponsorships. By this stage, you should have a pretty healthy
niche blog with hopefully a decent subscriber base. These are all things you can leverage
because now you have actual assets That advertisers would probably love to tap into. So consider mixing sponsorships
into your revenue mix here. For example, that might be sponsored posts,
sponsored emails, sponsored videos, or even Sponsored events. Now, whether you decide to do
sponsored anything is entirely up to you. But there’s some crazy potential here to
make a significant impact on your revenue. So it’s definitely worth focusing on
the quality and size of your audience. Alright, the final stage is to sell your site. Now, you may not want to sell your site
because you want to collect revenue Month after month.

On the other hand, selling your blog
can lead to a huge pay day with a life Changing amount of money. Whichever route you decide
to go is entirely up to you. But for those that are keen to sell, know this:
no one knows if or when things will go south. So if you plan to sell your blog, in my opinion,
the best time to do it is when you have at least 12-24 months of growth where your
metrics are going up and to the right. It’s kind of that time when you probably won’t
want to sell because you want to see how far You can take your site. Now, there are 3 main ways
to sell your site. #1. You can go the broker route and contact
people like Empire Flippers or FE international. Or #2. you can go with
a marketplace site like Flippa. Both of these routes may come with
a hefty commission but it’s really for Convenience and their networks. The third way is to broker your own deal. You can try and sell your own site to
people in online communities or even To your competitors with a cold outreach email. Now, as you can see, at its core, making
money blogging comes down to your ability To get consistent traffic to your blog. Watch our full SEO course for beginners which is
going to help you succeed, consider subscribing to our Channel, and I’ll see you in the next tutorial.

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Struggling To Get Your Blog Off The Ground?

You have been putting hours of hard work into your blog, but still, no one is reading it.

It might be time to revamp it into an Authority Site. Not sure what that is or how to do it?

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